Androids beats iOS in platform loyalty
Android has an impressive 91 percent loyalty rate
By Shawn Knight
Much
was made about brand loyalty in the early days of the mobile industry but
nowadays, people tend to pick a platform and stick with it. Those needing proof
need to look no further than the latest report from Consumer Intelligence
Research Partners (CIRP).
According
to the research firm, Android has an impressive 91 percent loyalty rate with
Apple’s iOS lagging behind slightly at 86 percent. As TechCrunch highlights, the
figure measures the percentage of US customers who stayed with their operating
system when upgrading their phone in 2017.
Mike
Levin, partner and co-founder of CIRP, said that with only two mobile operating
systems at this point, it appears users now pick one, learn it, invest in apps
and storage and stick with it. Levin added that now, Apple and Google just need
to figure out how to [better] sell products and services to their loyal
customer base.
Android’s
high brand loyalty could have a lot to do with the fact that there are many
different phones to choose from. This means a user can have a totally different
experience on a new device without having to relearn and reinvest in a
different operating system. With iOS, you’ve got a few different model iPhones
to choose from and that’s it.
Android
hasn’t always led in customer loyalty. In 2013, data showed
that iPhone users were more loyal than their Android counterparts. That changed
the following year, however, and Android has led the way ever since.
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